MICE.N.E. - Mice Next Evolution

The MICENE - Mice Next Evolution defines and shares objectives, methods, and tools for a model of transnational cooperation between HEIs and actors in the MICE sector from IT, ES, BE, LT, and SI, aiming to establish a stable partnership to design, develop, test, and promote a new HE Curriculum in MICE Management. This curriculum seeks to enhance, among young European students from economic backgrounds, an integrated set of managerial, digital, and green skills, empowering them to become genuine change agents in the MICE sector through this blended course.

This blended course consists of the 16 modules covering key topics within the MICE sector, including:

1. An overview of the MICE Ecosystem
2. Identification of organisational structures
3. Market definitions and analysis
4. International and EU regulations and policy making
5. Strategic planning and development
6. Design and operational management
7. Human resources and career development
8. Mice marketing and communication
9. Event interactions
10. Supply chain management and logistics
11. Budgeting and financial management
12. Entrepreneurship and innovation
13. Technology development and emerging business opportunities
14. Sustainability and ethics
15. Project management and inter-collaborative partnerships
16. Feedback Management and process Redesign

8 of them are in the form of microlearning containing a multitude of interactive materials.
These OERs are complemented by two narrative branching scenarios that allow viewers to test their behavioural abilities and their knowledge of the learning contents of the OER, interacting with the simulation of a real business context. Viewers are given three possible options to choose who they would behave in that circumstance.

Curious? Register for the course and see if you have what it takes to become a successful MICE manager.